Evidence-verified executive diagnostic
International Commercial Readiness Audit
A structured evaluation of your organization's commercial interface before international decision-makers, grounded in observable evidence, market review and senior judgment.
Format
Executive diagnostic
Dimensions
6 dimensions
Deliverable
Score + prioritized plan
Close
Findings session
The Audit is not a marketing audit or a website review. It is a diagnosis of your organization's ability to be found, understood, verified and engaged by an international buyer evaluating from a distance.
Each of the framework's six dimensions is assessed against evidence: what an external decision-maker can observe, confirm or compare without a prior meeting.
The result is delivered to leadership as an executive document, not as a set of tactical recommendations.
Eight components form the diagnostic. Each is grounded in what was observed, not in assumption.
Evidence-verified score
A Buyer Readiness Score from 0 to 100, built from direct review rather than self-assessment.
Evidence supporting each score
The observed material behind every rating, so leadership can review the judgment and not only the number.
Priority-market and competitor signals
Review of how comparable organizations present and are evaluated in the priority markets defined with you.
Capability-to-Confidence Gap analysis
Where the organization's real capability exceeds what an external decision-maker can confirm, and what that costs commercially.
Commercial-interface review
Presence, language, cross-channel consistency and the legibility of the organization to an external evaluator.
Buyer, RFQ and conversion journey review
The path from initial interest to a formal request, and the points where that path breaks down.
Follow-up and ownership review
Who responds to an international inquiry, within what time and to what standard, after first contact.
Prioritized executive action plan
A sequence of interventions ordered by commercial consequence, scoped closely enough to decide on internally.
GFG Commercial Readiness
Illustrative sample
Overall index
45/100
01Positioning
Dimension 01
62
02International Presence
Dimension 02
48
03Proof and Credibility
Dimension 03
55
04Discoverability
Dimension 04
40
05Buyer Conversion
Dimension 05
34
06Commercial Follow-Up
Dimension 06
28
Framing
Priority markets, buyer type and competitive context defined with leadership.
External review
Assessment of the organization from an international buyer's position, with documented evidence.
Senior review
The partners review findings, ratings and priorities before the diagnostic is issued.
Executive findings session
Direct presentation of the score, the evidence and the prioritized plan, with room for internal decision.
Preliminary self-assessment and evidence-verified Audit
The self-assessment gives an immediate indication. The Audit gives an evidence-verified executive diagnostic.
Free self-assessment
- Preliminary
- Eight questions
- Self-reported
- Broad external indication
- Immediate
Audit
- Evidence-verified assessment
- Senior-reviewed assessment
- Market-specific
- Competitor-aware
- Prioritized action plan
Suited to
Organizations with real capability and insufficient international presence
- Manufacturing and industrial operations with installed export capability
- Logistics and cross-border trade
- High-value professional services with international clients
- Institutions, clusters and bodies with an attraction mandate
Not suited when
- The immediate priority is lead volume rather than commercial readiness
- No internal owner can carry the implementation
- Operational capacity cannot yet serve international demand
Request the diagnostic for your organization.
A request begins with a short conversation to confirm scope, priority markets and fit. Direct attention from the founders.
advisory@globalfelicitygroup.com
Request
Request an International Commercial Readiness Audit
Share your organization's context. We review each request before proposing scope and timing.